SM5711 Download

All Company Blogs now has a DOWNLOAD link added to the menu.

Check your downloads at Download Manager

Download Monitor

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SM5711 Overall Score and the Unfair Advantage Tip

SM5711 Overall Score

The “Download” button is not implemented yet. The problem is to get the number of downloads registered correctly. I’m working on that.

You can improve your overall SM5711 score by using more social media and register them at http://klout.com – this will improve your Klout Score.

You can improve your overall SM5711 score by having comments to your blog posts, the more comments, the better.

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#SM5711 Contest Themes and Literature

Contest Themes and Literature

Corporate Branding, Networks, and Communities. #SM5711

The contest consists of a series of academic themes, which are covered in the students curriculum. By incorporating the literature, the contest will tell, and thus encourage, the students to read the literature for the course.

The main themes of the Contest reflect the literature of the 3 lectures by Peter Ulstrup Hansen, and the competition is designed so that “Blue Ocean Strategies” (Kim & Mauborgne, 2005) will be a natural starting point

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SM5711 Organizational Roles of Company Members

Organizational Roles of Company Members

The roles in this contest are designed to reflect the actual roles in a real world company.

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SM 5711 Contest – Getting started

SM 5711 Contest – Getting started

Organization

Take half an hour to agree on your roles (or make changes if necessary), make decisions on communication channels (student email, Twitter, private email, or…) and talk about a strategy.

Strategy

Use your book Blue Ocean Stratgy (Kim & Mauborgne, 2008) to get inspiration for creating a new marketing strategy for the Smartphone app industry.

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SM5711 Blogging Questions

Please ask any questions about blogging in the comments.

SM5711 Twitter Questions

Please ask your question in the comments.

Questions for the SM5711 Contest

The CBS 2011 Course SM57 Competition

The name SM57 is the name of the course and 11 is the year of the competition (2011).

The Twitter hashtag for the competition is #SM5711, so that tweets (posts) about the competition easily can be found on Twitter Search

Information on the competition will be given by email (your student email address), Twitter, CBS Learn and on this blog.

I will be glad to help you get on with the competition, so feel free to ask any questions in the comments.

Happy contesting!

Peter