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SM5711 Overall Score and the Unfair Advantage Tip
Published on October 14, 2011
SM5711 Overall Score
The “Download” button is not implemented yet. The problem is to get the number of downloads registered correctly. I’m working on that.
You can improve your overall SM5711 score by using more social media and register them at http://klout.com – this will improve your Klout Score.
You can improve your overall SM5711 score by having comments to your blog posts, the more comments, the better.
SM5711 Overall Score and the Unfair Advantage Tip continued »
#SM5711 Contest Themes and Literature
Published on October 9, 2011
Contest Themes and Literature
Corporate Branding, Networks, and Communities. #SM5711
The contest consists of a series of academic themes, which are covered in the students curriculum. By incorporating the literature, the contest will tell, and thus encourage, the students to read the literature for the course.
The main themes of the Contest reflect the literature of the 3 lectures by Peter Ulstrup Hansen, and the competition is designed so that “Blue Ocean Strategies” (Kim & Mauborgne, 2005) will be a natural starting point
SM5711 Organizational Roles of Company Members
Published on October 5, 2011
Organizational Roles of Company Members
The roles in this contest are designed to reflect the actual roles in a real world company.
SM 5711 Contest – Getting started
Published on October 4, 2011
SM 5711 Contest – Getting started
Organization
Take half an hour to agree on your roles (or make changes if necessary), make decisions on communication channels (student email, Twitter, private email, or…) and talk about a strategy.
Strategy
Use your book Blue Ocean Stratgy (Kim & Mauborgne, 2008) to get inspiration for creating a new marketing strategy for the Smartphone app industry.
SM5711 Blogging Questions
Published on October 4, 2011
Please ask any questions about blogging in the comments.
Questions for the SM5711 Contest
Published on October 4, 2011
The CBS 2011 Course SM57 Competition
The name SM57 is the name of the course and 11 is the year of the competition (2011).
The Twitter hashtag for the competition is #SM5711, so that tweets (posts) about the competition easily can be found on Twitter Search
Information on the competition will be given by email (your student email address), Twitter, CBS Learn and on this blog.
I will be glad to help you get on with the competition, so feel free to ask any questions in the comments.
Happy contesting!
Peter
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